OUR SPARK
Headline Designs is a creative studio built on story and soul.
We design brands that are bold and human.
We make work that people notice, remember, and share.
Founded by Hanna Goodman in Calgary, Canada.
Running projects worldwide.
Always more than design.
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THE TOOLBOX
Everything you need. Nothing you don’t.
Brand Magic
Identity, logos, and colors that say “this is us.”
This is where your brand gets its face and personality. Working with your vision, we create your logo, choose your colors, and build the overall look and feel that makes people say, “Yep, that’s you.”
Simple example: Think of Nike’s swoosh or Coca-Cola’s red. That’s brand magic, the identity that sticks in people’s minds.
Digital Homes
Websites and shops that actually sell while you sleep.
Your business needs a place to live online. That’s your website or your shop. We build it so it feels welcoming, looks professional, and actually makes sales.
Simple example: Instead of customers struggling with a clunky site, they find what they want in a few clicks, check out smoothly, and trust your brand instantly.
Story Fuel
Content and campaigns that keep eyeballs glued.
Your story is what keeps people coming back. We turn it into posts, ads, and campaigns that make people stop scrolling and start caring.
Simple example: Instead of random posts that get ignored, we create content that connects. Like sharing behind-the-scenes moments, customer wins, or the “why” behind your work.
Visual Punch
Design, graphics, and more that slap harder than your morning coffee.
This is all the eye candy. Graphics, packaging, and visuals that make people pay attention.
It’s design that hits fast and stays in memory.
Simple example: A flyer that people actually keep. A package that feels too nice to throw away. A graphic that makes someone tag a friend.
On Your Team
Here’s who shows up when you work with us:
Hiring Headline Designs is like hiring a whole creative team without the payroll.
Sees the big picture. Connects every detail so your brand feels consistent and alive.
The Creative Director
Sees the big picture. Connects every detail so your brand feels consistent and alive.
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Sees the big picture. Connects every detail so your brand feels consistent and alive.
The Designer
Turns ideas into visuals. From logos to layouts, nothing leaves without looking sharp.
Sees the big picture. Connects every detail so your brand feels consistent and alive.
The Strategist
Asks the “why.” Builds the plan so your brand isn’t just pretty, it performs.
Sees the big picture. Connects every detail so your brand feels consistent and alive.
The Marketer
Knows what makes people stop scrolling. Crafts campaigns that get noticed and shared.
Sees the big picture. Connects every detail so your brand feels consistent and alive.
The Story teller
Finds your voice. Writes words that make people feel and remember.
Sees the big picture. Connects every detail so your brand feels consistent and alive.
The Builder
Sets up the systems. Websites, shops, and workflows that run while you sleep.
Sees the big picture. Connects every detail so your brand feels consistent and alive.
The Partner
Not just a contractor. Someone in your corner who cares about your brand like it’s their own.
Sees the big picture. Connects every detail so your brand feels consistent and alive.
THE EDGE
We don’t do templates.
We don’t do half-baked.
We do brands that hit.
Strategy with bite.
Design with meaning.
Execution with precision.
Your cousin with Photoshop cannot compete.
Soul and Strategy
We care about how your brand feels and how it performs. Both matter.
One Team in One Place
When you hire us, you get a creative director, designer, strategist, and builder all rolled into one.
Made to Be Remembered
We don’t do generic. We create brands that stick in people’s minds and spark conversations.
Growth That Lasts
We design for today, but we build so your brand can keep growing tomorrow.
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LOVE NOTES
"You're the best. I have been getting more online orders than ever! How does that work!"
Toni N
West Finley Boutique
LOVE NOTES
“We came in with a mix of ideas, needing a website & photo editing and Headline Designs turned our vision into a reality that is something professional, polished, and exciting. It feels like us and finally tells our story the way we wanted.”
Ashley S
Pretty Little Sparkles
LOVE NOTES
“The creative process was collaborative and fun. Headline Designs listened, asked the right questions, and made sure the final product wasn’t just good-looking, it was functional and ready to grow with us. I love it!"
Alex H
PACLTE
LOVE NOTES
“Headline Designs brought energy and direction to our project. From content to visuals, everything worked together. It gave us confidence to show up online in a way we never had before.”
Quinn W
Rolling Soles
THE FLOW
Listen
You talk, we take notes like it’s exam day.
Plan
Strategy that makes sense and feels right.
Create
Design, copy, and visuals that pop.
Launch
The champagne moment.
Grow
Long-term love for your brand.
How do we start working together?
The first step is booking a call. Use the link below to grab a time that works for you, and we’ll talk through your goals, needs, and vision.
What if I don’t know exactly what I need?
That’s normal. Many clients come in with only an idea. We’ll guide you through strategy and discovery to figure it out together.
Do you only work with local clients?
No. Headline Designs is based in Calgary, but we work with clients worldwide. Everything can be done virtually.