I partnered with Rolling Soles to craft a bold, energetic brand identity that reflects their playful, street-style personality. This work laid the foundation for a consistent and memorable presence across digital and physical platforms. Key contributions included:
Brand Voice Development: Defined a distinct tone of voice that’s fun, confident, and rooted in streetwear culture—guiding messaging across social media, packaging, and promotional content.
Logo Design & Visual Identity: Created a custom logo and mini mood board to anchor the brand’s visual direction, incorporating bold typography and color choices to match their vibe.
Social Media Presence: Set the creative tone for Instagram and other platforms, providing direction and templates to ensure a cohesive, high-energy look and feel.
Creative Direction: Delivered a complete visual and verbal foundation that positions Rolling Soles as both stylish and approachable—built to connect with their target audience.
