As the co-creator of SLPWell, I led the development of the brand from concept to launch, building the entire company infrastructure across design, operations, and marketing. This end-to-end ownership included:
Brand Creation & Visual Identity: Designed the full brand identity including logo, color palette, packaging, and product labels, establishing a clean, modern, and trustworthy aesthetic tailored to the sleep wellness industry.
Website Design & E-Commerce Setup: Built the full Shopify website, including custom layouts, product pages, navigation, SEO, and mobile optimization.
Marketing & Content Strategy: Developed a strong marketing foundation including social media content, influencer outreach, email flows, and promotional campaigns to grow visibility and engagement.
Product Development & Logistics: Played a key role in shaping product offerings, managing supplier coordination, inventory planning, and shipping workflows.
Operations & Growth Planning: Established backend systems for customer service, fulfillment, and business operations, setting the groundwork for scalable growth.
